By k | February 24, 2016 - 6:00 am - Posted in Marketing

My goal with any Facebook party
or any tweet
or any mention in the back of my books
(my products)
is to sign readers (prospects) up
for my newsletter.

Why?

Because I control my newsletter.

Social media comes and goes.
The rules for social media
can change from day to day.
Facebook has decided,
for example,
that my romance novels are adult content.
I can’t boost my posts
so my readers see them
and I can’t place Facebook ads.

This doesn’t happen with my newsletter.
And email addresses are less likely to change.

Invest in your newsletter.
Promote it.
Grow it.
Own it.

This entry was posted on Wednesday, February 24th, 2016 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.