Here’s a secret
that many bestselling writers know…
Your book is unlikely to be
a best seller
if everyone loves it.
If everyone loves it,
there’s no reason to talk about the book.
One person might write a blog post
about it
or post a review.
Then everyone will nod and agree
and not feel compelled to add to the conversation.
If some people hate the book,
however,
they’ll write a blog post,
telling the world why your opinion is bullsh*t.
They’ll post a one star review
after your five star review.
Then someone else will sweep in
to defend the book.
And another person says this new person
is full of sh*t.
Suddenly everyone is talking about the book.
This is true of football teams,
of shampoo,
of your product also.
Lovers AND haters are needed
to create buzz.
Don’t look for haters.
There’s no need.
They’ll find you.
But know that haters are necessary
for success.