By k | January 29, 2016 - 6:00 am - Posted in Marketing

One of my series
is gaining momentum.
Other people now promote this series
more than I do.

How did I accomplish this?

I released a ‘different’ product
in a very small niche,
focused on that niche
became known for that niche
and then slowly expanded
outside that niche.
The success in the first niche
snowballed into success in the second
and the third
and the fourth.

I didn’t start the process
by trying to dominate
a huge category.
I started small,
owned that small space
and expanded.

Dominate a niche
and then expand.

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