By k | January 28, 2016 - 6:00 am - Posted in Marketing

Recently,
I gave all of my newsletter subscribers
a free exclusive-to-them story.

Some people
had problems downloading the story.
I reached out to each of these readers
and personally sent them a copy.
This took time.

But wonderful things happened.
I made a connection.
These readers became more than readers.
They became friends.
They became supporters.
They shared posts
and convinced their reading buddies
to read my stories.

Every time a customer
reaches out to you,
you have an opportunity
to tighten the connection
between you and this customer.
You’re making your relationship stronger.

Embrace these moments.
Make them magical.

This entry was posted on Thursday, January 28th, 2016 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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