By k | January 28, 2016 - 6:00 am - Posted in Marketing

I gave all of my newsletter subscribers
a free exclusive-to-them story.

Some people
had problems downloading the story.
I reached out to each of these readers
and personally sent them a copy.
This took time.

But wonderful things happened.
I made a connection.
These readers became more than readers.
They became friends.
They became supporters.
They shared posts
and convinced their reading buddies
to read my stories.

Every time a customer
reaches out to you,
you have an opportunity
to tighten the connection
between you and this customer.
You’re making your relationship stronger.

Embrace these moments.
Make them magical.

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