Recently,
I gave all of my newsletter subscribers
a free exclusive-to-them story.
Some people
had problems downloading the story.
I reached out to each of these readers
and personally sent them a copy.
This took time.
But wonderful things happened.
I made a connection.
These readers became more than readers.
They became friends.
They became supporters.
They shared posts
and convinced their reading buddies
to read my stories.
Every time a customer
reaches out to you,
you have an opportunity
to tighten the connection
between you and this customer.
You’re making your relationship stronger.
Embrace these moments.
Make them magical.