By k | January 23, 2016 - 6:00 am - Posted in New Business Development

Fifty Shades of Grey
had a multitude of grammar, spelling
and research problems.

Readers didn’t care.
The emotion was intense
and that more than compensated
for these errors.

For many writers,
this was eye-opening.
We’d been told by publishers,
editors, reviewers,
that these factors were important
to readers,
only to find out
that they didn’t truly matter.

Right now,
in your industry,
professionals are also focused
on factors that don’t truly matter
to customers and prospects.

Don’t assume that these factors
are necessary or key.
Talk to customers and prospects.
Find out what THEY think is important.

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