“If you want something
you have never had,
you must be willing to do something
you have never done.”
If what you want
is to break out,
you must be willing to do something
NO ONE has ever done.
It could be a small something
like crafting copy no one has read
but it has to be something.
I listen to writers
talk every day
about breaking out
yet they don’t write
ground breaking, different stories.
They write stories
they feel are safe,
stories they already know
how to craft,
stories others are already writing.
I hear aspiring entrepreneurs
talk about creating the next hot business
yet they copy existing ideas
or buy franchises
or look for magic ‘formulas.’
To break out,
you have to do something different.
This is risky.
That something different could fail.
But it is necessary.