I have a story
available for pre-order
at booksellers.
The financial reason for pre-orders
is a certain sale today
is worth more than
a maybe sale tomorrow.
I know approximately how many units
I’ll sell
and the money I’ll earn
from the book.
But there’s a non-financial reason
for promoting pre-orders.
Every romance story
should have a few twists.
Waiting to buy the story
might mean readers see spoilers.
Their enjoyment of the story
decreases.
This non-financial reason
is the one I talk about.
Readers understand it.
They appreciate how
pre-ordering helps them.
There are non-financial reasons
for almost every decision
you make,
reasons that benefit your customers.
State those reasons.