Some of the biggest innovations
in industries
come from people
who aren’t rooted in that industry.
Why?
Because they don’t have a narrow idea
of what a business or a product
in that industry looks like.
I saw an interview with Taylor Swift.
She said she now labels her songs
as pop
because that’s a broader genre
than country.
She has more flexibility.
Thinking like the others
in your industry
won’t break your company or product
out.
Take yourself out of that box.