By k | December 29, 2015 - 6:00 am - Posted in New Business Development

Some of the biggest innovations
in industries
come from people
who aren’t rooted in that industry.


Because they don’t have a narrow idea
of what a business or a product
in that industry looks like.

I saw an interview with Taylor Swift.
She said she now labels her songs
as pop
because that’s a broader genre
than country.
She has more flexibility.

Thinking like the others
in your industry
won’t break your company or product

Take yourself out of that box.

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