“An interesting person
is interesting to us
because she combines two things:
Truth and surprise.
Not necessarily a law of physics,
not necessarily a measurable truth
but merely the truth of experience.
“I believe this,”
or “I see that.”
Note that surprise is always local.
Surprising to me, the audience.
That’s one reason that it’s said
that interesting people are interested
—they are empathetic enough
to realize about what might be surprising
to the person in the room,
and they care enough
to deliver on that insight.”
This is true of products also.
I’m currently adding Game of Thrones like twists
to stories in one of my romance series.
Because these twists are new
to romance readers,
they find them interesting.
If my readership read/watched
Game of Thrones,
they might not find the twists
A toy in a cereal box
A toy taped to a juice box
Is your product interesting?
This entry was posted on Wednesday, November 25th, 2015 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.