I use social media strictly to sell.
Readers don’t think I do.
They think I’m chatting with them,
with no other purpose.
But when I ask what they’re reading,
I know someone will almost always post
that they’re reading one of my books.
When I talk about a movie,
it almost always connects
to one of my recent books.
When I post a joke,
it makes readers happy
and happy people buy books.
“Have you thought
about the fact that
just about every time
Steve Jobs appeared in public,
he was selling us something?
And yet few rolled their eyes
and said,
“oh, here comes
another sales pitch.””
It is okay to always be selling.
It isn’t as okay for people
to recognize your sales pitches.