By k | November 22, 2015 - 6:00 am - Posted in New Business Development

Bestselling novels usually polarize people.
People love them
or they hate them.
They give these stories 5 stars
or 1 stars
on reviews.

I know many writers
who are deathly afraid
of 1 star reviews.
They prefer to write average stories
that don’t offend anyone.
These writers will never be super successful
and, if they’re happy with that,
that’s okay.

But if you want to be super successful,
you have to tolerate the 1 star reviews
to get the 5 five reviews.

Seth Godin

“Are you working
to make it more likely
that the 5 star reviews are
more intense, more numerous
and more truthful than ever,


Are you working
to minimize the number
of 1 star reviews?

Very hard to obsess about both,
since they tend to happen together.”

Which are you concentrating on?

This entry was posted on Sunday, November 22nd, 2015 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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