The popular answer
to your business question
is almost always wrong.
Why?
Because it panders
to what people want to hear.
As the average person
is lazy,
it is often the easiest action.
Or it might be politically correct
bull sh*t.
The issue with the popular answer
is…
well…
it’s popular.
Someone, usually a talker,
not a doer,
and definitely not a successful doer,
will suggest it
and everyone else will support it.
It is then
very difficult for someone
to suggest a less popular
yet usually more realistic answer.
If she does,
treat this answer with respect.
Investigate it.
Ask her for more information.
Odds are…
it is the most helpful answer
you’ve received.
An answer isn’t right
simply because it is popular.