By k | October 29, 2015 - 6:00 am - Posted in Sales

The knee jerk reaction
to low sales
is to reduce pricing.

With so many people
and companies
willing to deep discount products
or offer them for free,
this is unlikely to result
in more sales.

Making prospects care more
is a better option.

Seth Godin

“If people aren’t buying
your product,
it’s not because
the price is too high.
It’s because
we don’t believe you enough,
don’t love it enough,
don’t care enough.”

The problem with your sales
is unlikely to be your pricing.
Look at other aspects first.

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