By k | October 27, 2015 - 6:00 am - Posted in Marketing

A pink cover on a romance novel
will reduce sales.
A green cover
tends to increase sales.

Color matters.

Hootsuite shares
“According to one study,
85% of shoppers say color
is the primary reason
they buy a product.
It also increases brand recognition
by 80%.”

Don’t have a color preference
for your marketing?
How about blue?

According to,
40% of people worldwide
named blue
as their favorite color.

Think about the colors
on your marketing,
your packaging,
your store walls.

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