By k | October 23, 2015 - 6:00 am - Posted in New Business Development

Some of my most
financially successful books
are written in a niche
not many readers buy.

The few readers who do buy
in this niche
buy everything.
They’re not a big enough market
to put me on
the New York Times Bestseller Lists
but they definitely are big enough
to pay the bills.

Scott Ginsberg
shares

“I heard an interview
with veteran television producer
who made a fascinating point
about network ratings.
I’ll never forget his words.

‘Ninety nine out of a hundred people
aren’t watching my show,
and I’m a millionaire.’”

You don’t have to sell to everyone
to be a success.

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