A buddy submitted two stories
to a contest.
One was published
with a big New York publisher.
The other was self-published.
Three out of the four judges
thought the self-published story
wasn’t as well edited
as the New York published story.
The same editor worked
on both stories.
There is a belief
in the writing community
that self-published stories
lack great editing.
The facts don’t matter.
This belief will skew
what people see.
Our customer’s beliefs
are more important
than the facts.
Design and market your product
with these beliefs in mind.