I was chatting in a writing group
about blurbs
(the marketing copy
for books).
Many of the experienced, successful writers
were discussing how challenging
it was
to write a great blurb.
A less successful writer
came into the conversation,
telling everyone that she must be unusual
because she liked writing blurbs.
They were easy.
No.
No. They’re not.
This writer thinks they’re easy
because she’s doing a sh*tty job
at writing them.
(which we can verify
by her equally sh*tty sales)
When asked about the basics
of writing great copy
(key words, length of sentences,
themes, etc),
she didn’t have a clue.
If a professional says a task is tough
and you, as a newer entry,
think it is easy,
ask her WHY it is tough.
Odds are…
you’re missing some key points.