By k | September 28, 2015 - 6:00 am - Posted in Sales

I have two major subgenres
(product lines)
for one of my writing pen names
(brands).

One subgenre is feast or famine
cash flow wise.
Sales are either tiny
or they’re in the millions.
There’s no in between.

The second subgenre is constant
cash flow wise.
Sales are almost guaranteed
but they’re merely okay.
Sales will never be
in the millions.

I use the constant subgenre
to cover expenses
while I’m waiting for
the feast or famine subgenre
to pay off.

A company’s first goal
is to survive until tomorrow.
That might mean
launching interim products
to pay for a riskier product
or taking consulting work
or some other tactic.

Do what you need to do
to survive
but remember why
you went into business
in the first place.

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