Troll Marketing

This week, a male SciFi writer
left a cruel, awful rant
on an anthology
by a group of female SciFi writers,
declaring that
women couldn’t write SciFi.

The publishing world went crazy.
Hundreds of blog posts
were written,
mentioning him.
Facebook was full of posts.

He later admitted
that he wrote the rant
as a marketing tactic.

Did it work?
Yes.
Everyone in SciFi
knows his name.
A year from now,
they won’t remember
WHY they know his name.
They will be more likely
to buy his books.

Should you consider
troll marketing?
That’s your ethical call.
But you should know
that it exists
and it will continue to exist
because it works.

Published
Categorized as Marketing