By k | August 27, 2015 - 6:00 am - Posted in New Business Development

One of my writing buddies
was gaining momentum
with her books.
Every new release sold better
than the previous.
She was on the verge
of breaking out.

Then she decided
to make changes,
hoping these changes
would grow her readership faster.

She changed publishers,
changed editors,
changed cover artists.

Her product significantly changed
and her system changed also.
The changes weren’t seamless.
They took time and energy
and distracted readers.

All of this sucked her momentum.
She didn’t break out.
In fact, her readership decreased

If your momentum is building,
consider riding it
as far as it can take you
be very careful about making changes.

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