In the writing world,
newsletter subscribers are gold.
When evaluating writers
to place in a boxed set,
one of the first things asked
is
“How many newsletter subscribers
do you have?”
Almost every promo
is done
with an eye
to increasing subscribers.
Mike Michalowicz
CEO or
Provendus Group,
shares
“An email list that’s not growing
is one that’s dying.
As our inboxes get more cluttered,
though, we become more selective
about who we share our addresses with.
Your best shot at collecting addresses
is to offer something of value
in exchange for the contact information.
Whether you offer
an introductory discount
on a new client’s first purchase
or provide relevant content
in the form of an article
with information your customers desire,
your best bet is to give something
in exchange for your clients’ email addresses.”
Grow your subscriber list.