Offending People

The business you’re building
will offend people.
It will offend some people
simply by existing,
by daring to turn a profit
(or by not turning a profit).

This is the society
we live in.
Many people are looking
for reasons
to be offended,
to become upset,
to rant about you
or your product.

Accept it.
Embrace it.
Learn how to deal with it.

Should we not care
at all
about offending people?

No, we should care.
We should try to keep
our target market happy.

Everyone else?
Well, keeping them happy
is impossible.

Accept that you’ll offend people.

Published
Categorized as Marketing