Rebranding happens quite often
in the writing world.
Writers rebrand
until they hit a product/image
that breaks out.
This is one reason
many writers
use pen names.
Glen Stansberry,
co-founder of
Gentlemint,,
shares
“If your industry is tech-related,
high-paced and
targets a younger demographic,
you’ll want to do rebrands
more often.
Many online companies brand frequently,
often once a year,
as their customers are often
early adopters
who don’t mind the change.
If your industry is slow-moving,
stable and has an older demographic,
a rebrand might not be
as important to your company.”
Does your company
need a rebranding?