Digital Content And Taking Time Off

One of my pen names
has 12 stories written in a subgenre
of romance.
I took a year off
from writing in this subgenre
and explored another subgenre.

I thought I would return
to absolutely no readership.
I was out of the game
for a year.
Readers must have forgotten
about me.

Nope.
I returned to a larger readership.
My pre-orders
on my new story
have been greater than
previous first month sales.

Why?

Because in this digital world,
content is evergreen.
Ebooks continue to sell and sell.
Blog posts continue to
receive search traffic.
A Facebook button posted today
will still be circulating
years from now.

Yes, posting every day
is best
but, if you have online content
already posted,
taking time off
doesn’t mean marketing stops.
If your product is digital
(as mine is),
it also doesn’t mean sales stop.

Published
Categorized as Marketing