By k | June 28, 2015 - 6:00 am - Posted in New Business Development

As a writer,
I often find myself
wishing to pull my punches,
to not go places
that might make readers
uncomfortable.

I resist this urge
to dial it back.
to play it safe.

Almost every market is crowded.
Average, safe, okay doesn’t appeal
to anyone.
It doesn’t sell.

Be fearless.
If you’re targeting five year old girls,
be unashamedly sparkling, pink, fluffy.

GO THERE.
Resist the urge
to play it safe.

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