By k | May 26, 2015 - 6:00 am - Posted in Marketing

One of the reasons
Fifty Shades Of Grey,
the movie,
did so well
was because it released
on Valentine’s Day.
Movie goers were looking for a romance,
a treat for their other halves.

The DVD released on May 8th,
a meaningless date.

Memorial Day was yesterday.
My May story features military men.
When did it release?
May 12th,
a meaningless date.

What did the publisher release
on Memorial Day?
Nothing at all military related.
Readers were posting
homages to military men and women.
The new release writers looked like
insensitive, selfish a$$es,
posting about their unrelated stories.

Make the date you choose
to release a product
work for you
(or, at the very least,
not work against you).

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