By k | May 25, 2015 - 6:00 am - Posted in New Business Development

I’m self publishing
some stories this year.
One of the first things
I did,
once I received estimates on costs,
was complete a breakeven analysis.

My goal isn’t to breakeven.
So why would I complete
a breakeven analysis?

Because it reassured me
that I COULD profitably self publish.
I’m already selling the units
necessary to break even.

Because I now know I need stories
with at least the same appeal to readers.

Because I now know if I have a dud,
a low selling story,
it is possible to make up the sales
with another better selling story.

Yes, breakeven isn’t your goal
but a breakeven analysis
can still benefit your business.

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