Less Is More

I love white space.
Surrounding words
with white space
puts emphasis on them.
The less words there are,
the more attention
readers pay to them.

This is true of images,
of actions,
of anything.

As Filmmaker
Jean-Marc Vallee,
in the
May/June 2015
The Costco Connection,
shares

“Less is more.
Not just in film,
but in life.
Dream all you want.
Want all that you want.
Rebel in every way you want.
Make your noise.
Be loud.
Tell your parents to buzz off.
But remember, too,
that less is more.”

Don’t be afraid
to reduce.

Published
Categorized as Marketing