By k | April 29, 2015 - 6:00 am - Posted in New Business Development

My branding under my romance pen names
is very narrow.
I know what I write.
My readers know what I write.

Yet people often approach me,
asking me to contribute to their projects
(boxed sets, multi writer series, charity anthologies),
then, after I agree,
they ask me to write
something completely different.

We ALL do this.
We go to a steakhouse
and order chicken.
We ask a print marketing expert
to design a social media ad.

These experts might say yes
as a favor to you
or out of financial need
but they chose to work in another area.
That’s their preference.

I’ve been in a top steakhouse
when a guest ordered chicken.
The chef and everyone around him
had expressions of disgust on their faces.
And the chicken wasn’t very good.

If you ask an expert
to perform a task outside of her expertise,
don’t expect
that same level of greatness
and don’t expect her to be thrilled
with the challenge.

This entry was posted on Wednesday, April 29th, 2015 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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