By k | April 26, 2015 - 6:00 am - Posted in New Business Development

Seth Godin
asks a great question.

“What would happen
to your audience
if you shut the doors tomorrow?
(I know what would happen to you,
that’s not my question…
what would happen to them?)”

Would they miss you?

I stopped writing under a pen name
four years ago.
There are thousands of romance novels
published every week.
I figured no one would miss me.

I still receive emails today
from readers
asking when I’ll publish
another story.

In contrast,
when I closed one of my financial blogs,
I didn’t receive one email.
No one missed the blog.
That blog made no difference
in anyone’s life.
My time is better spent elsewhere.

If your business closed tomorrow,
would your customers miss you?
If the answer is no,
what can you do
to ensure that they would?

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