When I first started out,
I thought I’d find success
with content marketing,
by writing one great article
and
smacking it on my blog.
Yeah, no.
That’s not how content marketing works.
In March/April
The Costco Connection,
Marcus Sheridan,
owner of
River Pools And Spas
shares
“Business owners have the expertise
to educate prospects
with essential information,
both good and bad,
about your industry,
which establishes trust
that can lead to sales.
But you have to commit
for the long haul
and not expect instant results.
When you commit to being
the most helpful teacher
in your industry,
you can earn attention,
loyalty and,
ultimately, more business.”
Content marketing works
but it’s a long-term strategy.
Don’t expect instant results.