Does being creative
mean creating something completely new?
No.
If you look at a best selling novel
like
Fifty Shades of Grey,
you’ll see that many of the components
appear in other novels
written by different writers.
Writers were writing about BDSM.
Different writers were writing about billionaires.
Still other writers were writing
about newly graduated virgin heroines.
What Fifty Shades Of Grey did
was put these components together.
The usual became unexpected.
“If you are creative at work,
you produce the unexpected,
the new…
but it solves the problem
and doesn’t produce complications.
Notice I didn’t say that
creativity required
completely original ideas
as there is no such thing.
It’s all about approaches
that are unexpected.”
Don’t worry about being unique.
Try to be unexpected.