“On behalf of the masses,
the ones who don’t care,
we need to dumb this down,
smooth out the edges and
make it more average.
We need to oversimplify it,
make it a bit banal,
If we don’t,
then some people won’t get the joke,
won’t be satisfied,
or worse, complain.”
You and I don’t have to concern ourselves
about producing products or messages
for the masses.
Not right now.
Maybe not forever.
There are huge corporations
who have assigned themselves
Our job is to create something different,
not seen or done before
(even if this is a small tweak).
If we don’t receive at least one so-called complaint
saying “this isn’t the same as XXX”,
we’ve failed in our job.
Dare to be different.
Leave pleasing the masses to others.
This entry was posted on Friday, March 27th, 2015 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.