By k | March 23, 2015 - 6:00 am - Posted in Marketing

A good buddy of mine
is job hunting.
She spent a lot of time
on her resume
and cover letter.

Why?

Because the information
she shares on her resume
will determine the employers
she attracts.

If she puts a lot of detail
in her resume,
she’ll attract an employer
who values the details.

If she places her education
before her experience,
she’ll attract an employer
who values education over experience.

If she’s informal in her language,
she’ll attract informal employers.

Our marketing
is exactly the same way.

If we have angry words
in our marketing campaigns,
we’ll attract angry customers.

If we use multiple decimal places
in our stats,
we should expect to attract
exacting customers.

If you don’t like the customers
you’re attracting,
change what kind of information
you share.

This entry was posted on Monday, March 23rd, 2015 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.