In the writing world,
it is almost impossible
to get a yes on a prospective story idea
after publishers have given us
a no.
That’s why when I pitch an idea,
I think of all the possible objections
a publisher might have
and address them
BEFORE the publisher does.
Polina Raygorodskaya,
CEO of
Wanderu
shares
“Once they already
have a doubt,
it’s much more difficult
to change people’s minds
than it is to explain it
in the first place.
If you can anticipate concerns,
that’s how you turn people around.”
Address the doubts first.