One of the myths of crowdsourcing
funding
(via platforms like Kickstarter)
is an entrepreneur slaps her idea
on the site
and the dollars roll in automatically
from strangers.
Yeah, no.
Mario Armstrong,
explains in
March 2015
Men’s Fitness
“Mollick’s research found that
97% of projects
that were able to raise
at least half their funds
from already established contacts
went on to succeed.”
In other words,
most of the funds
are raised from friends, family members,
co-workers, existing customers
and other people
the entrepreneur knows,
contacts she might have
spent years cultivating.
Build your contacts now.