By k | February 28, 2015 - 6:00 am - Posted in Sales

There’s a reason
instant wins are so popular.
We want our ‘rewards’
as fast as possible,
even if these rewards are small.

Talia Wolf
shares

“Hyperbolic discounting
is a psychological trigger
that has to do with the way
we evaluate rewards.

When given a choice
between two awards,
we tend to prefer the one
that arrives sooner
even if it is worth less.

In other words,
people favor an instant reward
and discount the one
they have to wait for.”

“Reward” customers
as soon as possible.

This entry was posted on Saturday, February 28th, 2015 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.