I receive quite a few emails
from clientk readers
asking me to write longer posts
or to add photos.
That’s not what clientk is.
Clientk is a approximately
100 word snippet reminders
of key business lessons,
often with a link to a longer article.
in What Customers Really Want
“In the early days
of my professional speaking business,
I worked at providing my “prospects”
with a wide range of topics.
I figured if I could provide programs
from time management to selling skills,
from leadership to motivation,
I would be able to get more bookings
—and therefore, more income.
The problem was,
by taking everything that came along,
I didn’t create an identity for myself
as a provider of quality information
It wasn’t until I started getting picky
and focusing on just one thing
—the creation of the experiences
that ensure customer loyalty
—that my speaking career blossomed.”
“As strange as it sounds,
I believe that Wal-Mart is picky.
It is not in the market
for every person seeking
a retail experience.
It shoots for the segment
of the buying pubic
who seeks the best possible
—and that is not everyone out there.”
Be picky about what you do.
This entry was posted on Thursday, January 22nd, 2015 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.