By k | December 28, 2014 - 6:00 am - Posted in Marketing

Writers have it easy
in one way.
We ARE our brands.
Our social media accounts
are set up
under our pen names.

What happens
when your brand name
and your name
are different?
Which identity
should you use
on social media?

Brinn Sanders and Jimmy Hang
from Twitter

“If you run
a professional services company
and you are your own brand,
it could make sense to Tweet
from a personal username.
if your business sells a product,
or if you run an online store
or company,
it would likely make more sense
to Tweet from a business username.”

Use the correct identity
for your business
on social media.

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