Labels Matter

Being a romance writer,
I’m expected to talk about my family
but I like to maintain their privacy.
My solution is to call
my husband
‘My Dear Wonderful Hubby.’

After a year of doing this,
my reading buddies
also now call him that.
They assume he’s wonderful
(and he is).
They see him in a very positive light,
almost as though he’s one of my romance heroes.

And I see him
in a very positive light too.
Even though I gave him the label
of ‘wonderful’,
I see him as more wonderful
because I refer to him as
the ‘Dear Wonderful Hubby.’

Labels matter.
Details matter.
A guest will see herself differently
than a patron.
A patron will see herself differently
than a customer.

Put conscious thought
into which label you give people.

Published
Categorized as Marketing