Small companies can’t compete
with bigger companies
on advertising.
They don’t have the same deep pockets.
They often can’t compete on price.
They don’t have the same economies of scale
or the large portfolio of products
to spread costs over.
EVERY small business can compete
on customer service.
“The company’s secret is simple:
It doesn’t compete on price.
It doesn’t try to outspend
the competition in advertising—
it knows it can’t.
Some Ace Hardware stores have even chosen
to do away with traditional advertising
almost completely.
Instead, they funnel
most of their advertising dollars
into local community events
to endear themselves
to their local communities.
Then they amaze their customers
with their helpful brand
of customer service.”
Are you number one
in customer service?
If you’re not,
why?