Small companies can’t compete
with bigger companies
They don’t have the same deep pockets.
They often can’t compete on price.
They don’t have the same economies of scale
or the large portfolio of products
to spread costs over.
EVERY small business can compete
on customer service.
“The company’s secret is simple:
It doesn’t compete on price.
It doesn’t try to outspend
the competition in advertising—
it knows it can’t.
Some Ace Hardware stores have even chosen
to do away with traditional advertising
Instead, they funnel
most of their advertising dollars
into local community events
to endear themselves
to their local communities.
Then they amaze their customers
with their helpful brand
of customer service.”
Are you number one
in customer service?
If you’re not,
This entry was posted on Friday, November 28th, 2014 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.