By k | November 21, 2014 - 6:00 am - Posted in New Business Development

Fifty Shades of Grey,
the fastest selling paperback of all time,
was fanfiction,
the storyline based on Twilight.
The BDSM twist in the story
had also been done,
many, MANY times.

The human-vampire-wolf shifter love triangle
in Twilight,
the biggest selling series
in 2008
and the base for Fifty Shades,
had been done many, MANY times
also.

Just because it has been done
doesn’t mean you shouldn’t do it.

Seth Godin shares

“John Koenig calls it vemödalen.
The fear that you’re doing something
that’s already been done before,
that everything that can be done
has been done.

Just about every
successful initiative and project
starts from a place of replication.
The chances of being fundamentally
out of the box over the top omg original
are close to being zero.”

Your product doesn’t have to be original
to be successful.

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