By k | November 12, 2014 - 6:00 am - Posted in Marketing

Having a product recommended
in a holiday gift guide
usually doesn’t happen by accident.
Retailers reach out
to magazines and newspapers
to have their products featured.

You can do the same thing
… but not for the 2014 holiday season.

As Kelly Spors

“For one thing,
the timing of the pitches
couldn’t have been better
—because most magazines’ holiday gift guides,
which are featured in their December issues,
are usually wrapped up by early fall,
editors look for holiday gift item pitches
in the summer months.

Moreover, small retailers and business owners
would be wise to subscribe to databases
sold by companies like Gift List Media
to get current names
and contact information for
the holiday gift guide editors
at major publications,
as well as details about
what the editors are looking for
in product pitches.”

Mark your calendars next year
to reach out to publications.

This entry was posted on Wednesday, November 12th, 2014 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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