When YOU Should Complete A Task

As entrepreneurs,
we can’t do everything.
There are so many tasks needed
to build a business
that doing all of them
is almost impossible.

We delegate.
We outsource.
We partner.

Which tasks should we do ourselves?

Seth Godin suggests
three reasons

you should consider
completing tasks yourself.
(listed from the worst reason to the best)

“0. Because you are the cheapest available worker.”
“1. Because people (clients) will notice when you do it.”
and
“2. Because you love it.
Because the work matters to you,
and this task, right now,
is the best version of the work you can find.”

I would advise that
you factor in
the opportunity cost of your time
(you could be completing another task)
when deciding
whether or not
you’re the cheapest available worker.

Don’t delegate what you love.