Try Anything Culture

As Seth Godin shares

“In a world that lacks
so many traditional gatekeepers,
there are fewer people than ever
to say no to your project,
your idea,
your song.
If you want to put it out there,
go ahead.”

What this means,
however,
is that your business partners
will likely try anything too.

A big publisher came to me,
asked me to write a year long project
with monthly releases.
They were very specific
about what they wanted.

I knew this was a huge undertaking,
a grueling 18 month project for me.
What I didn’t know was
they were just throwing this idea
out there.
Covers were stock art.
Editing was minimal.
Marketing was non existent.

Their investment was low.
My investment was very high.
Their let’s just try it approach
almost cost me my writing career.

In this try anything culture,
put extra effort
into judging how invested
your partners are
in projects.