Marketing To Kids And Fake Cool

Marketing to kids can be tricky.
Not only do you need to adhere
to often strict
rules
which vary by region,
but you’re marketing
to a surprisingly sophisticated target market.

Brian Selander,
executive vice president
of The Whistle Network,
a media network
aimed at kids ages 7 to 17,
shares

“Younger audiences have
a higher demand threshold
for authenticity and accountability.”
“They’ve grown up
being able to find out
anything about anyone or any brand.”
“They’re particularly wary of fake cool.”
“They can see
when a brand or creator
is changing their language or message
in an effort to connect with them.”

Marketing to kids isn’t child play.
Do your research.

Published
Categorized as Marketing