It is a competitive world
and we ALL make mistakes.
The knee jerk reaction
to seeing a competitor’s mistake
is to pounce on it,
to make a big deal out of it,
to make it appear as though
this mistake is an indication
of the quality of the competitor’s product.
This might be the right reaction
IF you never make the same mistake.
If you make the same mistake,
expect to be treated
as you treated the competition.
When I responded to a writer’s rant
with a parody,
I communicated to my readers
that I expect them to respond
to any of my future rants
with parodies, humor, teasing.
Yes, take advantage of any competitor f**k ups.
If they’re having delivery issues,
touch base with their customers
and offer an alternative.
You don’t have to mention the f**k up.
The customer is well aware of it.
But think
before dissing the competition
for a mistake.