There is unlimited drama
in Romanceland.
Someone is always upset.
Something is always happening or changing.
If I addressed all of the drama,
I wouldn’t have time for writing
or selling my own books.
Why did I decide to get involved
with last week’s drama?
Because a reader aka a customer
approached me about it,
venting and asking my opinion.
She had a problem
(she was stressed about the situation)
and she came to me looking for a solution.
If she had this problem,
other readers will have this problem.
By publicly addressing the situation,
I controlled the conversation,
setting the tone.
I showed
that I was aware of the problem,
solving it BEFORE they asked.
If one of your customers is concerned
about a situation,
assume all of them are concerned.
Address the situation.