By k | August 31, 2014 - 6:00 am - Posted in New Business Development

Creativity isn’t enough.

Many of the most successful writers
in the romance genre
also have business or law backgrounds.
If they don’t have these formal backgrounds,
they take workshops or courses
teaching them
about business, marketing, sales.

Aimee Kestenberg,
fashion designer
and founder of
Jatalika,
shares

“I do think many designers
struggle from not having
any training in business.
I am fortunate to have
a lot of business experience
for a 27-year-old.
My dad had an import-export business
when I was growing up and
I was exposed to so much
of the business at a young age.
I assisted him
working at trade shows
from the age of 11.

I think that to be very successful,
you of course need the talent,
but you also need to
understand business—
especially if you are doing it
on your own.
Designers should do things like
take a class on business
or entrepreneurship
because it’s so important
to understand every aspect
that’s going on in your business.”

Business knowledge is essential
even for creative folks.

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