By k | August 29, 2014 - 6:00 am - Posted in New Business Development

If you want to be average,
do what everyone else is doing.
Develop similar products.
Craft similar marketing.
Woo the same prospects.
Use the same language.

If you want to be awesome,
you have to be
the best at what everyone else is doing
you have to be different.

Being the best is difficult.
Being different is scary.
Awesome isn’t for everyone.
Awesome is rare.
Awesome often involves
failure and hard work
and other sacrifices.

But you’re not reading this blog
because you want to be average.

And being awesome
truly is

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