By k | August 29, 2014 - 6:00 am - Posted in New Business Development

If you want to be average,
do what everyone else is doing.
Develop similar products.
Craft similar marketing.
Woo the same prospects.
Use the same language.

If you want to be awesome,
either
you have to be
the best at what everyone else is doing
or
you have to be different.

Being the best is difficult.
Being different is scary.
Awesome isn’t for everyone.
Awesome is rare.
Awesome often involves
failure and hard work
and other sacrifices.

But you’re not reading this blog
because you want to be average.

And being awesome
truly is
AWESOME!

This entry was posted on Friday, August 29th, 2014 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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